In this series, we highlight the important work done by our honorary consuls around the 13 states in the jurisdictional area of the Consulate General of Finland in Los Angeles. Mårten Mickos, a Silicon Valley entrepreneur and the Honorary Consul of Finland in San Francisco, has been running startup companies most of his life and is passionate about helping businesses to grow and internationalize. He says that the San Francisco bay area is the NHL of tech business, and a company must truly stand out to succeed.