Team Finland in South Africa

Who we ARE?

Team Finland South Africa comprises:

  • The Trade and Commercial team at the Embassy of Finland in Pretoria
  • Senior advisors of Business Finland in Johannesburg


We exist to increase trade between Finland and South Africa. We also support and help Finnish companies that are interested in entering the South African market.

Our local representatives are here to:

  1. Identify and create trade and investment opportunities between South Africa and Finland
  2. Endorse win-win partnership strategies between South Africa and Finland
  3. Advance innovation cooperation, research and development between Finnish and South African businesses and research organizations.

How we do it?

  1. Stakeholder relationship building - We empower companies to enter markets, build relationships with relevant contacts and overcome the potential challenges of operating across the South African landscape.
  2. Market access – Team Finland South Africa network recognizes the trends and opportunities that arise in South Africa, and support Finnish companies in their market entry/expansion process. We also induce strategic projects creating impact, leveraging cutting-edge Finnish technology and expertise.
  3. Advisory – Through proactive market scoping, we give advice and information about the business environment or sector where interest is expressed. We offer coaching and assistance in order to facilitate Finnish companies access to the South African market. We do this by involving South African partners to provide insights about local business culture and regulatory environment. 

What we offer South Africa

Finland is a celebrated global leader in digital transformation and the green economy. Our advantage lies in our awareness of the capability areas in which South Africa may need to accelerate its economy for inclusive growth.

We are also mindful of South Africa’s mission towards becoming a knowledge-based economy with a greater focus on technology, e-commerce, financial and other services. This can be seen in our portfolio of cutting-edge technology solutions which includes 6G, Artificial intelligence, Cybersecurity, Quantum computing and support to mobilise digitalisation.

Finland is a reliable partner to progress with in building smart, secure, sustainable solutions that leverage digital solutions. Our focus is on the following sectors:

  1. Mining
  2. Digitalisation and connectivity
  3. Water
  4. Energy

Finland´s expertise in these particular capability areas make us a suitable partner to leverage Finnish strategic networks and cutting-edge expertise. These core ingredients will contribute to inclusive growth, a skilled workforce, employability as well as industrialisation in South Africa.

Team Finland Contacts in South Africa

Connect with us to access an enriched partnership experience with Team Finland.

Embassy of Finland, Pretoria

Tuija Pulkkinen                                                              Masego Polo
Commercial Counsellor                                                  Team Finland Coordinator
tuija.pulkkinen (at)                                             masego.polo (at)

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