Team Finland in South Africa

Collaboration between Finland and South Africa

Finland published its Africa StrategyLink to another website. in March 2021. The document covers the strategic priorities of Finland's Africa policy. It provides the direction for Finland to develop and deepen its relations with African countries, the African Union (AU) and regional organisations during the next few years. The strategy emphasizes the importance of strengthening mutually beneficial political and economic relations. 

Team Finland in South Africa

The Team Finland network in South Africa is comprised of the trade team at the Embassy of Finland in Pretoria and Business Finland in Johannesburg. The objectives of the Team Finland network are to increase trade between Finland and South Africa and to attract new Finnish companies to the South African market and investments from South Africa to Finland. We primarily focus on sectors in connection with the digital economy – ICT, Artificial Intelligence, Cybersecurity, FinTech, Education and Skills Development – as well as Green Economy and Agriculture.

We offer Finnish companies advisory services such as information on market access, on the regulatory environment and other information services

We are able to help you to open doors by providing contacts with local authorities and arranging prestige services. Participating in trade delegations brings you visibility and access to local companies, authorities and to the media. The Embassy or the Ambassador's residence may be used for networking or promotional activities. 

We assists Finnish companies in establishing successful business partnerships. This includes identifying opportunities and leads, networking, market insights and feedback on market entry strategies. We also support innovation collaborations and R&D between Finnish and South African companies and universities.

We work closely with Finnish companies in order to promote Finland’s country image in South Africa.

Business Finland’s Mega Opportunities

The objective of the Mega Opportunities Link to another is to induce go-to-market opportunities for ecosystemic joint offerings in sectors where Finland has exceptional value to offer to public and private partners globally. The joint offerings merge public sector experience and expertise with individual value propositions to form an end-to-end offering.


We encourage all Finnish companies interested in South Africa, Botswana, Mauritius or Lesotho, and those already operating in these markets, to contact either the Embassy or Business Finland office in Johannesburg. We will gladly help to boost your business and Finnish exports!

Contact persons for Team Finland in South Africa

Embassy of Finland, Pretoria
Ambassador Anne Lammila, Team Finland Country Manager
Ms Marjaana Hyppönen, Deputy Head of Mission, Team Finland Coordinator
Ms Iina Soiri, Education and Science Counsellor, Team Finland Knowledge Expert
Mr Marko Saarinen, Development Policy Counsellor (Green Economy)
Ms Jenni Kiilholma, Agriculture Counsellor
Mr Rui Nozes, Commercial Advisor

+27-12-343 0275/6
[email protected]

Business Finland, Johannesburg
Mr Tagara Hove, Senior Advisor, Mega Opportunities
Mr Camilo Ramada, Senior Advisor

+27-11- 881 5530 & 5449
[email protected] 

Sign up for the Team Finland South Africa newsletterLink to another website.