Finland’s image grew stronger in 2022. Finland has had remarkable visibility in foreign media, and news about Finland has met with an exceptionally positive reception. In particular, opinions about Finland’s government and people have become even more positive. Increased familiarity with Finland is important as the country seeks ways to influence the world, according to the Country Image Annual Report, published by the Ministry for Foreign Affairs.

The Finnish Fund for Local Cooperation (FLC) is a fund managed by the Embassy of Finland in Nairobi. The FLC is a flexible and demand-based instrument of the Embassy that compliments the development cooperation work carried out through the support of Finland in accordance with Finland’s development policy.