Finland’s image grew stronger in 2022. Finland has had remarkable visibility in foreign media, and news about Finland has met with an exceptionally positive reception. In particular, opinions about Finland’s government and people have become even more positive. Increased familiarity with Finland is important as the country seeks ways to influence the world, according to the Country Image Annual Report, published by the Ministry for Foreign Affairs.

Trade figures between Finland and Serbia remain at a moderate level. However, there is significant change in imports to Finland, compared to 2021. Excluding 2022, looking at past 8 years, only in 2018 export of Finnish products had lower value compared to the imports from Serbia. In 2022, for the first time imports to Finland have much larger value, compared to exports from Finland. Trend of growth of trade exchange values from year to year is still present. However, numerous opportunities for Finnish companies to export to Serbian market remain untapped.