Photo: Pekka Kiirala Future visions: "Branding work has boldly taken a long-term perspective, aiming to shape trends as far as 20 years ahead," says Jorma Ollila, who leads Finland’s country brand delegation.
Finland will succeed in a rapidly globalising world by finding practical ways to respond to new challenges, according to Jorma Ollila. He acts as chairman of the board at telecoms giant Nokia and energy group Shell – and also heads Finland’s country brand delegation.
