The operations and management of the Team Finland network will be reformed in cooperation with business and industry, as outlined in the Finnish Government Programme. Business Finland’s foreign functions will be directly integrated into the structures of the Foreign Service by 1 January 2026.

Education, good governance, nature, equality and happiness are themes that Finland is known for worldwide, according to Finland Promotion Board’s publication How the World Views Finland. In 2024, especially Finland’s NATO membership and security policy brought international media coverage. Despite the challenging global situation, Finland’s country brand has remained largely positive, but differences between countries in attitudes towards Finland have increased. This is why it is increasingly important for Finland to be known for its strengths, the publication states.