Finland promoting happiness and sustainable travel at ITB Asia 16 - 18 October 2019

Finland is promoting happiness and sustainable travel at ITB Asia 2019 with 48 exhibitors from 33 Finnish companies present!

Finland is promoting happiness and sustainable travel at ITB Asia 2019 with 48 exhibitors from 33 Finnish companies present! The Embassy of Finland, including Ambassador Antti Vänskä, participated the opening of the event.

Travelling to Finland and exploring the happiest country on earth is steadily increasing its popularity. Finland offers an alternative to crowded travel destinations, and seeks to nurture, conserve and preserve its unspoilt natural environment, as well as the Finnish culture and lifestyle for years to come.

In September, Visit Finland launched a new Sustainable Travel Finland initiative providing companies and destinations with a sustainable development process through ecological, social, economic and cultural dimensions. It also equips them with a comprehensive toolkit for eco-friendly tourism, which makes it easier to adopt responsible, ethical practices and greener choices in their everyday business. The initiative enables easy identification of sustainable tourism providers and destinations.

Now, Visit Finland is inviting visitors to be like a Finn by making a pledge of sustainability to nurture, to help conserve and preserve Finland's pristine natural environment and protect the country’s unique lifestyle, which is rooted in the natural world and supported by a culture which celebrates equality.

By taking the Sustainable Finland Pledge, visitors promise to respect and treasure Finnish nature, its inhabitants and culture during their visit. To sign the pledge, please visit the page Visit Finland: Sustainable Finland Pledge(Link to another website.).