Ministry for Foreign Affairs' ThisisFINLAND YouTube channel selects new Finland YouTubers
Press release 113/2017
15 June 2017
In spring 2016, the Ministry for Foreign Affairs run ThisisFINLAND YouTube channel changed its strategy and handed the channel over to ten young YouTubers. Now, ThisisFinland has selected ten new Youtubers for the coming year.
Some of the selected YouTubers are familiar faces while others are new blood. Some have their own established fan bases while others are posting on YouTube for the first time. An important criterion in the selection process was that each YouTuber had a specific passion and that their videos provided a window into daily life in different parts of Finland.
In addition to young people and young adults, this time ThisisFinland also wanted a YouTuber who could give a glimpse into the lives of Finnish seniors.
Meet the new team! View the attached video (Link to another website.) (Opens New Window)and visit each YouTuber's own YouTube channel:
- Veka(Link to another website.) (Opens New Window), Sotkamo: a video journal on Finland's nature
- Selma,(Link to another website.) (Opens New Window)Jyväskylä: lifestyle tips and life hacks
- Roni Back(Link to another website.) (Opens New Window), Helsinki: games, skits and life
- Helmi Matilda(Link to another website.) (Opens New Window), Turku: a 15 year-old lifestyle Youtuber
- Dosdela & Seksikäs Suklaa(Link to another website.) (Opens New Window), Helsinki: humor and urban daily life
- Virkkasin(Link to another website.) (Opens New Window), Rääkkylä: do-it-yourself pro
- Dave Cad(Link to another website.) (Opens New Window), UK/Finland: a Brit with a Finnish girlfriend
- Real Skifi(Link to another website.) (Opens New Window), Jyväskylä: performs daredevil stunts
- Sivi Jomppanen, Nuorgam: No previous YouTube channel - we are eagerly awaiting for Sivi, who is Sámi, to kick off her Youtube career.
- Rapmummo Eila(Link to another website.) (Opens New Window), Helsinki: senior hiphop sensation
"Our channel offers a personal and modern picture of Finland at its most genuine. We do not in any manner determine or dictate the content of videos," Petra Theman, Director of the Unit for Public Diplomacy at the Ministry for Foreign Affairs outlines.
The majority of the YouTubers will produce ten videos for the ThisisFINLAND YouTube channel over the year.
thisisFINLANDtube: https://www.youtube.com/user/thisisFINLANDtube(Link to another website.) (Opens New Window)
ThisisFINLAND: finland.fi(Link to another website.) (Opens New Window)
Further information: Petra Theman, Director of Unit for Public Diplomacy, Ministry for Foreign Affairs, Tel. +358 295 351 558
The ThisisFINLAND website (finland.fi) reaches a total of 2 million unique visitors in eight languages each year. Its nine social media channels in three languages reach over 62 million people each year.
The Foreign Ministry’s email addresses are in the format [email protected]