Madventures correspondents blog about safe travelling
 

Press release 43/2016
14 March 2016

The Ministry for Foreign Affairs and Madventures give voice to backpackers. The witty correspondents report from the world’s metropolises, jungles and tourist attractions on themes such as the safety of European cities and the American continent, travelling with small children, politically precarious destinations, football tourism and road trips, without forgetting people who prefer package tours.

“Our primary target group are independent travellers. We want to remind them of the importance of travel insurance, travel advice, travel notification and travel documents—the four big Ts of safe travelling. Our correspondents report from the spot, and world-wise travellers can use the blogs to share their tips and help each other,” says Ritva Naumanen, Content and Communications Specialist at the Ministry for Foreign Affairs who coordinates the project.

More than one-third of Finnish independent travellers still travel without insurance. Slightly over 50,000 in ten million submit a travel notification.

“It is great that the Ministry for Foreign Affairs provides the growing group of independent travellers with a platform where they can share their travel experiences and tips. Hearing about these four important travel matters from one’s peers in a fun way makes them feel more concrete and current,” says Phuong Chu Suominen at Gimmyawallet, the production company behind Madventures.

The first vlog is by Juho Karjalainen from a hidden beach in Ecuador. Juho has learned the importance of the four Ts on his travels, and now he interviews people on the streets of Central America to find out how many of them are covered by travel insurance. Juho names climate as his primary motivation for travelling abroad, and he encourages everyone to see and try life outside Finland.

We received around 200 applications for the project from travelling Finns from around the world. About 20 of them were selected as correspondents. New videos and blogs will be published on the www.matkustusturvallisuus.fi(Link to another website.) website until the end of the year.

More information: Ritva Naumanen, Content and Communications Specialist, tel. +358 295 351 049