Design and high tech meet in Finland

Here’s a game anyone can play: the next time you rent a car, see how long it takes for you to reset the trip odometer to zero. Unless you are already familiar with the model, it will probably be some time before you navigate your way through the control panel and figure it out.

““With the increasing use of electronic solutions we see a lot of the old-fashioned usability is lost,” says Heikki Salo of ED Design, a company based in the coastal city of Turku on the southwestern tip of Finland. “Old cars had a tiny switch close to the odometer which was available instantly. Now it takes minutes to find out how to set the trip odometer.”

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