Samuji’s Finnish clothing tells a story

Photo: Karen MacKenna Samu-Jussi Koski, Samuji, Marimekko, Finnish fashion, men, women, environment, quality, timelessness, wool, cotton, silk, linen, Helsinki, Finland A mannequin in Samuji clothing gazes through the window at the tree branches outside.

We visit the studio of Finnish clothing designer Samu-Jussi Koski, the man behind the Samuji label. Known for its attention to quality and timelessness, Samuji seeks to counterbalance the prevalence of cheap, throwaway fashion.

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