´Pertti’s Choice´ popup opens in London this August
Finland’s famed ‘Pertti’s Choice’ popup opens in London 7th to 10th August with Outsider art, music performances, vegan café and a shop
Pertin Valinta, or Pertti’s Choice in English is Finland’s first social enterprise owned by people with learning disabilities. The Pertti’s Choice popup will showcase Finnish and British Outsider art, alongside a vegan café with music performances and products available to buy.
The art element of the experience will include a VR exhibition, Inside Outside Finland, which takes the viewer to four Outsider art environments in Finland, as well as portraits by visual artist Tanya Raabe-Webber, drawings by Pertti Kurikka’s alter ego Kalevi Helvetti and photographs of Pertti Kurikka’s Name Day international tours. Tanya Raabe-Webber and Kalevi Helvetti will be hosting portrait drawing workshops on Friday 9 August at 11am and 2pm.
“It’s great that people with learning disabilities and other outsiders have an equal opportunity to present Finnish culture to the world. We have a lot of interesting artists and projects going on right now,” says Sami Helle, one of the founders of Pertti’s Choice.
One of the main aims of Pertti’s Choice is to create a model for facilitating the employment of disabled people in the cultural sector.
“There is great interest in the UK towards the Finnish model, and this popup aims to develop international networks of disabled people”, says Emilie Gardberg, director of the Finnish Institute in London. The institute is bringing the popup to London together with its partners.
The Finnish Insititute in London: 8–10/8 Pertti’s Choice popup opens in London