New Website for the Representation
You are reading the new-look website of the Permanent Representation of Finland. "The launch has come at just the right time, as there has been an almost complete turnover of staff in a short space of time”, explains Eikka Kosonen, who heads the Permanent Representation.
Leena Rasinperä and Press Assistance Annikka Alanko revise the new website.
The first Permanent Representation website came into existence way back in the 1990s when Reijo Kemppinen was working as press counsellor at the Representation.
Countless websites on EU-related themes are now available. The EU institutions, the Member State representations and other interest groups all have their own sites. EU news is now also delivered online.
"We don’t suppose that the Representation’s website will be the only source of information on any EU-related subject. Its purpose is to provide basic facts about decision-making in the EU and, above all, to make it easy for visitors to get hold of the contact details of experts in different fields who can be found at the Representation”, Ambassador Kosonen points out.
The Permanent Representation’s website will be edited by Press Counsellor Marko Ruonala. He will manage the site together with Press Assistant Annikka Alanko followed by Leena Rasinperä in June. The site has been planned in close cooperation with the Unit for Web Communications in the Communication and Culture Department at the Ministry for Foreign Affairs in Finland.
Ruonala thinks that articles on EU affairs are hard to illustrate.
"EU buildings and meeting rooms are rather dull, but at the same time they present the photographer with a challenge. We are trying to create a look for the site by using pictures of people and headings that symbolise the Union”, Ruonala explains.
One of the aims of the new website is to increase transparency. The site’s new look is also part of a project to harmonise the appearance of the websites of the Ministry for Foreign Affairs’ diplomatic missions worldwide. Other sites at Finnish embassies around the world are being modernised in a similar way under the direction of the Communication and Culture Department.