Webinar recording available: Designed for circularity – textile innovations from Finland | 9.9.2021 | 14:00-16:00 CET

We need a sustainability revolution in how we make, use and dispose of textiles. How can we construct designs suitable for long-term use? Which designs are possible to recycle at the end of their lifetime? Does textile waste and circular economy make out the basis of success for the fashion of the future? What prevents and enables textile recycling? How can we recycle textile materials more effectively, creating a circular system?

Webinar: Designed for circularity – textile innovations from Finland | 9.9.2021 | 14:00-16:00 CET

We need a sustainability revolution in how we make, use and dispose of textiles.

• How can we construct designs suitable for long-term use? Which designs are possible to recycle at the end of their lifetime?
• Does textile waste and circular economy make out the basis of success for the fashion of the future?
• What prevents and enables textile recycling? How can we recycle textile materials more effectively, creating a circular system?

Finland’s long tradition in design, digital innovations and cellulose processing are now offering an excellent basis to solve some of the most striking challenges in the textile industry. The change starts already on the designer’s desk, makes use of new material innovations, and restructures the way the garments are produced and used. All this is based on data transparency throughout the production chain.

Associate Professor of design and fashion, Kirsi Niinimäki from Aalto University in Helsinki, will lead the discussion with Petri Alava/Infinited Fiber Company, Elina Ibounig/Marimekko, Laura Roman/Halti and Ina Budde/Circular Fashion.

• Petri Alava, CEO, will share the story of Infinited Fiber Company(Linkki toiselle web-sivustolle.) and its technology for creating premium textile fiber from textile waste.
• Elina Ibounig, Head of Sustainability & New Business Development at Marimekko(Linkki toiselle web-sivustolle.) will share Marimekko’s new ambitious sustainability strategy and talk about Marimekko’s journey towards leaving no trace.
• Laura Roman, Head of Operations, will illustrate how the sustainability challenges are turned into an asset at Finnish outdoor brand Halti(Linkki toiselle web-sivustolle.).
• Ina Budde, Co-Founder and CEO of circular fashion(Linkki toiselle web-sivustolle.) will share experience on building a software solution for circular design and closed loop recycling

When: Thursday 9.9.2021, 14:00-16:00 CET

Where: Online (Zoom, link follows upon registration)

Registration until 8.9.2021: https://www.lyyti.in/Designed_for_circularity(Linkki toiselle web-sivustolle.)

The event is part of Berlin Fashion Week (Linkki toiselle web-sivustolle.)and the frame program of the exhibition 15 WONDERS – Die Mode-Revolution aus Finnland(Linkki toiselle web-sivustolle.) in Berlin. On display 2.7.‒19.9.2021 2021 at the Nordic Embassies in Berlin, the exhibition shows works by Aalto University fashion students and new Finnish material solutions by Infinited Fiber Company, Ioncell, Bio2X/Fortum and Spinnova/Marimekko. The spatial design is entirely created using upcycled textiles and surplus materials. The exhibition is produced by the Embassy of Finland in Berlin and Juni Communication in cooperation with Aalto University, Helsinki. The full live stream of the opening is available at: www.finnlandvirtuell.de(Linkki toiselle web-sivustolle.)